Creatives Cannot Include:

• Nudity or sexual imagery
• Weapons
• Drugs or drug paraphernalia
• Target minors or display minors consuming alcoholic beverages
• Imagery that is designed to provoke, offend, or shock
• Circles or Arrows placed to highlight a specific part of the image
• Violence, gore, or dead bodies
• Graphic images of physical deformities or health conditions
• Zoomed in body parts
• Profanity, offensive, or sexually suggestive text
• Before/After Photos
• Politicians/Celebrities for Product Endorsement
• Political or Religious Symbols
• Symbols or Imagery of Hate Speech

Quality & Appearance:

• All creative must be relevant to the linked content
• Creative must be good quality
• Creative must be clear, recognizable, and properly oriented

Misleading Creatives:

• Creative cannot employ deceptive practices to entice a user to click. These include:
  • Creative that pretend to be a system or site warning
  • Creative that use sensational tactics that are not relevant to the source material

Please note that campaigns are continually reviewed by our staff and an active campaign can be suspended at any time. If, after approval, a campaign was modified in a way that does not follow our Guidelines, your account could be suspended or terminated.