Marketing lead at a major production house wanted to experiment with digital advertising to promote their forthcoming production to youngsters in Hindi speaking belt, Hyderabad, and key cities in US, UK and UAE.

The timing of the campaign was the most important aspect, and our team got cracking to build up the hype in a short span of time with pointed bursts during Teaser and Theatrical Trailer release and most of it during the Release Week. As the movie and its music had high potential, we had the privilege of crafting an impactful advertising strategy for the same. 

Mobile based engagement with target audience created huge awareness before the release. What was meant to be an experiment with mobile based digital advertising eventually became a major portion of their overall advertising budget.

A leading agency approached us for its client from Automobile industry to generate leads, increase mobile site traffic, increase dealer buzz, supplement their ATL campaign, and build Facebook, Twitter Follower base. They wanted ad creation option and spend management to be DIY (Do it yourself) model and to be extended to their Dealers.

With Vola’s focus on customer data and insights, their campaign out performed. We also helped them set accounts for each Dealer to track overall campaign performance, leads generated during the campaign duration and the vehicles sold to these leads recorded more than 4% conversion.

Top Media & content companies, App developers, Banks, eCommerce companies work with us to drive acquisition of customers for their respective products. These performance based campaigns are targeted, analyzed and fine-tuned against individual factors like geography, creatives, product  price, traffic type in terms of App / Wap, browsers, OS, devices, time of the day and day of the week.

The advertisers pass customer acquisition details notification in realtime and regularly share acquired users LTV. These insights allow us to target the audience for higher monetization for the ecosystem leading to higher payouts for our publishers and lower costs to the advertisers.

National Brand manager of an FMCG company wanted to reach out to rural areas to increase visibility of the products, establish one on one relationship with regional viewers of the ad and enable global brand to be recognized as local. With Vola he was able to target at Pin code level and state level to reach urban and rural audience respectively. For local connect we got their messaging on the display banner served in Vernacular (local) language for each state which led to 26% higher user response.